Who could have imagined that an ivory tower academic scholar could influence a major corporation to produce a television ad that relied on her research about the relationship between dads and daughters? That’s what hair product company Pantene has done as they debut their Super Bowl ads this weekend, giving due credit to Dr. Linda Nielsen, a leader and expert in parenting issues. Their tag line? “Girls who spend quality time with their fathers grow up to be stronger women”.
The “Strong is Beautiful” campaign is a fusion of pop culture and cutting edge research that shows that fathers can do anything moms can do and their influence is pivotal to the successful development of their daughters. The ads feature Dallas Cowboy’s Jason Witten, Pittsburgh Steeler’s DeAngelo Williams, and Benjamin Watson of the New Orleans Saints, each of them creating hairstyles for their cute-as-a-button offspring. The dichotomy of these big guys gently braiding, combing, and pony tailing their youngsters with the help of Pantene products, is charmingly heart-warming.
The clear message is that men who care about their kids are both strong and sexy…it’s a marketer’s dream…. combining cute kids with virile football players, all that’s missing is a cocker spaniel!
As for Dr. Nielsen, her work has gone viral and her voice is respected worldwide. In a recent interview she said:
“ Are you worried about teenage pregnancy? Are you worried about whether your daughter will get a good job someday and be able to support herself? Are you worried about your daughter picking boyfriends and husbands who are going to be emotionally and physically abusive to her? Are you worried about boys taking sexual advantage of her? All of these things, research shows, are connected more strongly to her relationship with her father than to her relationship to her mother.”
Kudos to Pantene… now if our family court judges could embrace the reality that children need two parents if they are to be successful adults.
Pantene ad: http://www.refinery29.com/2016/02/102454/pantene-super-bowl-commercial-2016
Lawdiva aka Georgialee Lang