Other attorneys buttress their status in the profession with advertising, but Yellow Page ads, popular for so many years, have gone the way of the dodo bird.
Today’s lawyers utilize television, radio, and the internet to entice potential clients. Many of these ads fall into the cruelly boring “conservative, balding, male lawyer standing in front of a bookcase” category. While others are innovative, even racy! Case in point:
An all-women law firm in Chicago created a billboard ad that read “Life’s Short. Get a Divorce.” The ad featured a photo of an attractive woman in her lingerie beside a handsome man with a tanned six-pack. The woman who posed for the ad looked like a model but she was the lead attorney at the law firm and the dude with her was her personal trainer.
She reported that the firm was inundated with phone calls. Of course, the billboard created quite a stir and consternation in the Chicago bar. It was removed seven days after it went up for an alleged by-law infringement.
In reaction to their increase in business, these lady lawyers started a website with the same name, where they sell T-shirts and mugs with the slogan emblazoned on their products. From all reports they’re selling like hotcakes!
Other forays into to the world of marketing are less provocative but no less effective. One family law firm, again an all-women firm, launched their print marketing with the headline “Ever Argue With A Woman?” I think they made their point very clear!
Of course, where television copies life, you have the billboard in New Mexico declaring “Better Call Saul”, the sleaze bag attorney from “Breaking Bad” who has been rewarded with his own spin-off show.
Other law firms have raised the hackles of their governing bodies with their ads.
In Nevada a lawyer bills himself as “The Heavy Hitter” in his rambunctious televisions spots and a Polish speaking lawyer ran an ad on a Polish-language radio station referring to himself as “The Lion of the Court”. The trouble was that he had never tried a case in court!
Looking for a lawyer? Buyer Beware!
Lawdiva aka Georgialee Lang